Insights
Perspectives on artist development and music monetisation.
Practical thinking for artists and management teams on building sustainable commercial careers.
Beyond Streaming: Building Multiple Revenue Streams for Recording Artists
Why recording artists benefit from a diversified revenue mix, and how to assess which income streams fit an artist's audience, rights and long-term goals.
Brand Partnerships In developmentHow Brand Partnerships Can Create Long-Term Value for Artists
What separates a one-off sponsorship from a brand partnership that supports an artist's identity, audience and career over the long term.
Opportunity In developmentThe Commercial Opportunities Many Artists Overlook
A practical look at commercial areas that busy artist teams often have little time to explore, from licensing to international partnerships and fan products.
Artist Development In developmentArtist Development: Why a Three-Year Career Strategy Matters
How a three-year strategic direction, supported by 12-month roadmaps and 90-day action plans, helps artists and managers make better commercial decisions.
For Management Companies In developmentHow Artist Managers Can Expand Their Commercial Development Capacity
Options for artist managers and management companies who want more commercial development resource without changing their existing team structure.
Marketing In developmentTurning an Album Release Into a Broader Commercial Opportunity
How a release campaign can be planned alongside touring, partnerships and fan engagement so the commercial impact extends well beyond release week.
Artist Development In developmentBuilding Sustainable Music Careers Without Compromising Creative Identity
Why commercial strategy and creative integrity work best together, and how artists can grow revenue while protecting what makes their music distinctive.
Monetisation In developmentThe Business of Music: Understanding Artist Monetisation
An introduction to artist monetisation: what it means, the main areas where artists can build income, and why rights and existing agreements come first.