Working methodology
A clear, six-stage process from introduction to results.
Transparent, defined and collaborative, so your team always knows what is happening and what comes next.
Confidential introductory discussion
A private conversation to understand the artist or roster, your priorities and whether additional commercial development capacity would help. You can expect an open discussion with no obligation. Confidentiality arrangements can be put in place before sensitive details are shared.
Artist and commercial assessment
A structured review of the artist's position, audience, rights, existing arrangements and objectives. You can expect to share relevant information with David, and to receive a clear summary of the findings.
Strategic development plan
A tailored plan, which may include a 90-day action plan, 12-month roadmap and three-year direction. You can expect to review and approve the plan before activity begins.
Opportunity identification
Research into suitable partners, markets and revenue opportunities, assessed against the artist's rights and contracts. You can expect a prioritised list and clear recommendations.
Commercial execution
Proposals, outreach, commercial discussions and coordination, carried out within the authority you agree. You can expect regular updates, with decisions staying with the artist and management.
Performance review and optimisation
Regular review of results against objectives, with adjustments to the plan. You can expect consolidated reporting and honest assessment of what is, and is not, working.
Commitments
How every engagement is run
Scope, authority, reporting and confidentiality are agreed in writing at the start. David works alongside your existing team, respects existing relationships and contractual arrangements, and does not guarantee any particular outcome.
Individual artists and management companies follow the same process; for management companies it is applied across the selected artists or campaigns in scope.
Get in touch
Begin with stage one.
A confidential introductory discussion is the first step.
Every introductory conversation is confidential. We work alongside your existing management team and respect existing relationships and contractual arrangements.