New releases
Campaign planning that connects the release to audience growth and commercial opportunities.
Marketing and audience development
Marketing that connects releases, audiences and commercial value.
Campaigns are most effective when they are designed from the start to serve the music, the audience and the artist's commercial goals.
The connection
From release to audience to monetisation
Releases create moments of attention. Marketing turns that attention into engagement, engagement builds an audience that values the artist, and that audience is what makes sustainable commercial opportunities possible. Planning each stage with the next in mind makes the whole career more coherent.
Services include campaign strategy, content planning, social media strategy, audience engagement, fan conversion, brand positioning, commercial campaign coordination and performance analysis, working alongside the artist's existing marketing and publicity partners.
Campaign focus
Campaigns developed around the moments that matter
Albums and EPs
Longer campaign arcs with content, partnerships and fan moments built around the project.
Touring
Marketing that supports ticket demand, local partners and on-the-road commercial activity.
Collaborations
Planning collaborations so both artists and audiences benefit.
Brand partnerships
Campaigns that give partners a genuine role while protecting the artist's identity.
International market development
Positioning and campaign planning for new territories.
Fan engagement
Turning attention into lasting relationships and, where appropriate, direct-to-fan commercial opportunities.
Get in touch
Plan the commercial layer of your next campaign.
Talk to David about how a release, tour or partnership can be planned to deliver more for the artist.
Every introductory conversation is confidential. We work alongside your existing management team and respect existing relationships and contractual arrangements.