By David Quinn, Artist Development & Monetisation
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A career strategy does not need to be rigid. Its value is in giving the artist and their team a shared direction against which individual opportunities can be judged.
Three horizons: 90 days, 12 months, three years
A 90-day plan turns intent into action, a 12-month roadmap aligns commercial activity with the release and touring calendar, and a three-year direction keeps today's decisions consistent with where the artist wants to be.
Saying no is part of the strategy
A clear direction makes it easier to decline opportunities that do not fit, which protects the artist's identity and their audience's trust.
Review regularly and adapt
Monthly performance reviews keep the plan honest. Circumstances change, and a good strategy changes with them.