By David Quinn, Artist Development & Monetisation
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Managers are asked to do more than any one team can reasonably deliver. Expanding commercial development capacity does not have to mean restructuring a business.
Identify where capacity is the constraint
Look at the opportunities your team has identified but not been able to pursue. These are the clearest candidates for additional support.
Choose an engagement structure that fits
Options include a single-artist engagement, a defined campaign or project, or a broader consulting agreement across selected artists on a roster.
Keep control where it belongs
An external resource should work within agreed authority, report clearly and respect existing relationships and contracts, so the management team stays in control of the artist's career.